Let's start with your clients: what are they like? Do they come to your center with all the answers, are they super informed, often badly informed and very demanding?
Then you are in the right place! With this type of customer, the essential thing is not to be unprepared. This does not mean that you have to be a know-it-all. The important thing is to specialize and be an expert in some services and enhance your strengths.
Are you great at coloring in your salon? Or do you specialize in manicures in your beauty center? Use this skill, value this part of the job, keep up to date and continue to learn.
If the customer perceives this competence and this superiority over the competition for that particular service, he will continue to choose you!
The data confirms it, the greatest investments in recent years in this sector are in training. Therefore it is necessary to keep up to date, train and specialize as much as possible to ensure a high level of skills demonstrating one's superiority over the competition.
It is not enough to have a superior competence, but also to demonstrate that you have it... that is, you need to change your mentality, train yourself, not only in the technical part, but also in marketing and communication.
These are the guidelines dictated by Lelio “Lele” Canavero who has been following thousands of hairdressers in their growth path for over twenty years, but also by Davide Manzoni, General Manager of Comfort Zone Italia, who defines “Specialization” as the key word for trends in the coming years.
Following this trend of specialization APR Instruments offers training courses on the use of MICROCAMERA ® .
Whatever your strength, before starting a treatment, proposing a service or recommending a product you need to start from the state of the art.
Knowing what skin type or blemish is lurking on your clients’ skin or scalp is essential to guiding them in the right direction.
To enhance your hair salon or beauty center, you can't miss a skin, hair and scalp analysis tool like MICROCAMERA ® .
A professional videodermatoscope that highlights in real time in front of your clients the health status of skin, hair and scalp, combined with the right personalized dermocosmetic advice will make the difference.
MICROCAMERA ® can increase services and skills, enhancing your work and will bring your center to a higher level of specialization than the competition.
